The Vogue team is constantly updating our iOS app.
I’m responsible for all copy across our global fashion shows app, including: welcome screens, notifications, onboarding, special features like moodboards, and the app store profile.
We designed a new recipe page to improve the home cooking experience for our readers. I worked closely with our user research team to facilitate workshops and learn the language of the kitchen, directly from home cooks.
I was responsible for labeling, microcopy, and the introductory product marketing onboarding email.
I teamed up with the data visualization team to create an innovative, interactive album discovery tool for Pitchfork.
I wrote instructions, labels, miscellaneous microcopy, and a Twitter thread to introduce the feature. I also led a naming workshop for the editorial and product design teams to brainstorm together. After workshopping initial crowd favorites, validating via user research, and working with Editorial, we landed on Reviews Explorer.